Social Media and Digital Marketing Specialist

  • Austin Radiological Association
  • Riata Austin Texas 78727 US
  • Jan 25, 2019
Other Professional

Job Description

ARA Diagnostic Imaging 

is seeking an experienced Social Media and Digital Marketing Specialist to join our growing team!   



Responsible for monitoring, contributing to and measuring ARAs social media presence, developing and managing digital marketing campaigns, and managing ARA events.



Bachelor's degree in Business, Marketing, Communications or related field.  Two-years of experience in similar social media and/or digital marketing role preferred.


Essential Functions:

  • Plans, executes and measures social media, web, SEO/SEM, digital advertising, and email campaign strategy.
  • Develops and effectively executes a digital marketing strategy including scheduling, creative development and writing of posts and advertisements.
  • Manages execution of digital marketing online advertising efforts, search and display PPC.
  • Manages feedback resolution from patients, referring doctors, and employees on all social media platforms, in coordination with patient satisfaction team.
  • Analyzes marketing data with quantitative and qualitative techniques to measure marketing effectiveness for all digital and traditional mediums.
  • Manages and supports ARA client events and community sponsorships
  • Interfaces with agencies to assist in accomplishing digital marketing efforts.
  • Utilizes marketing automation tools to drive email marketing campaign strategies.
  • Oversees the management of the marketing portion of ARA's intranet website through SharePoint.
  • Produces simple graphics for social media, in coordination with Creative Strategist.
  • Performs other related duties incidental to the work described herein.


  • Strong written and communication skills.  Ability to create and position content in a unique, interesting, and engaging way to drive high user engagement
  • In-depth knowledge of Twitter, Facebook, Google+, LinkedIn, YouTube and Instagram
  • Intermediate Adobe Creative Suite skills, including Photoshop, Adobe Illustrator, InDesign, and others
  • Passion for technology, events, social media and photo sharing
  • Experience with managing content across social channels through third-party tools like Hootsuite, and others
  • Familiarity with Google Analytics and stat reporting for social media platforms
  • Simple photography, video shooting and editing skills
  • Excellent project management and organization skills required
  • Familiarity with Google Analytics and stat reporting for social media platforms
  • Technical knowledge, both Mac and PC platforms, with emphasis on Mac and advanced Microsoft Office skills
  • Highly motivated with great organizational skills
  • Demonstrates appropriate customer service attitudes and services in a variety of work settings
  • Proficient in word processing, spreadsheets, Internet and presentation software
  • Demonstrates a results orientation for delivering appropriate products and services in an accurate, complete and timely fashion
  • Must be skilled in written and verbal communications, requiring the ability to read and write effectively and efficiently